Customer Analysis Dashboard using Tableau
Customer Analysis Dashboard using Tableau
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The goal of this project is to study different types of charts and maps and then apply these techniques to create a dashboard using a visualization tool. The chosen problem domain for this dashboard is customer analysis. The project uses the "Marketing campaign.csv" dataset and is focused on building an interactive dashboard in Tableau. The dashboard aims to help businesses gain insights into their customers' behaviour and preferences. The final product is a nicely finished presentation with necessary elements like titles, axes, and colouring.
The goal of this project is to study different types of charts and maps and then apply these techniques to create a dashboard using a visualization tool. The chosen problem domain for this dashboard is customer analysis. The project uses the "Marketing campaign.csv" dataset and is focused on building an interactive dashboard in Tableau. The dashboard aims to help businesses gain insights into their customers' behaviour and preferences. The final product is a nicely finished presentation with necessary elements like titles, axes, and colouring.
The above images are related to dataset that I used in the customer analysis dashboard.
The main objective is to help businesses understand their customers' behaviour and preferences by visualizing key metrics like demographics, purchase history, and buying patterns. The project uses a dataset called "Marketing campaign.csv". The process involves several steps, including connecting to the data, creating individual worksheets with various charts and graphs, and then combining them into an interactive dashboard with filters. The final dashboard is designed to be a polished presentation that helps answer important business questions and supports decision-making for marketing, sales, and customer service teams.
The main objective is to help businesses understand their customers' behaviour and preferences by visualizing key metrics like demographics, purchase history, and buying patterns. The project uses a dataset called "Marketing campaign.csv". The process involves several steps, including connecting to the data, creating individual worksheets with various charts and graphs, and then combining them into an interactive dashboard with filters. The final dashboard is designed to be a polished presentation that helps answer important business questions and supports decision-making for marketing, sales, and customer service teams.
Dataset result visualizations are provided below
Dataset result visualizations are provided below
The outcome of this project is the creation of a fully designed, interactive customer analysis dashboard using Tableau. The dashboard successfully visualizes key business metrics to provide insights into customer behaviour and preferences.
The project's results are presented through a series of charts and graphs that address specific business questions. The dashboard visualizes various aspects of the customer data, including:
Customer purchases broken down by marital status across different channels (store, web, and catalog).
The number of customers enrolled each month.
The performance of various marketing campaigns, showing which marital status groups responded.
Average income and purchase habits segmented by marital status and education level.
Demographic breakdowns, such as people by age, marital status, and education, as well as the number of kids and teenagers at home.
Overall, the project successfully transformed raw marketing data into a comprehensive and user-friendly dashboard that helps businesses make informed decisions regarding their sales, marketing, and customer service strategies.
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