The above images are related to dataset that I used in the customer analysis dashboard.
The outcome of this project is the creation of a fully designed, interactive customer analysis dashboard using Tableau. The dashboard successfully visualizes key business metrics to provide insights into customer behaviour and preferences.
The project's results are presented through a series of charts and graphs that address specific business questions. The dashboard visualizes various aspects of the customer data, including:
Customer purchases broken down by marital status across different channels (store, web, and catalog).
The number of customers enrolled each month.
The performance of various marketing campaigns, showing which marital status groups responded.
Average income and purchase habits segmented by marital status and education level.
Demographic breakdowns, such as people by age, marital status, and education, as well as the number of kids and teenagers at home.
Overall, the project successfully transformed raw marketing data into a comprehensive and user-friendly dashboard that helps businesses make informed decisions regarding their sales, marketing, and customer service strategies.